About us

Steve leads CrowdProperty’s strategy, development and growth. An experienced financial services leader, he has operated at Board level since 2006, including CEO roles at GB Bank and Wesleyan Bank. His leadership spans early-stage, growth and established organisations, with deep expertise in transformational change, strategic execution and scaling businesses.

John provides Board-level guidance, bringing deep experience in financial services, alternative finance and asset management. As CEO of ESF Capital and ThinCats, he oversaw ThinCats’ acquisition and grew cumulative lending from c.£150m to c.£600m. Other roles include executive positions at Hermes Investment Management, New Star Asset Management and Morgan Stanley.

Simon has been a property investor and developer since 1995. He founded the Property Investors Network in 2003, which now hosts 50 local networking meetings across the UK each month while educating thousands of property professionals. Simon is the Amazon bestselling author of Property Magic and is widely recognised as one of the UK’s leading property experts, educators and mentors.

Steve oversees CrowdProperty’s financial strategy, capital and funding. A Chartered Accountant and experienced CFO, his 25+ years’ leadership experience spans retail and institutional lending, including Arthur Anderson, Lehman Brothers and Harrods. He’s operated at senior level in regulated financial services, supporting sustainable growth through disciplined management.

Emma leads CrowdProperty’s credit strategy, ensuring disciplined underwriting and robust portfolio performance to support decision-making. Experience includes senior financial services roles at Metro Bank and Allied Irish Bank, where she developed strong leadership skills, with deep expertise in credit assessment, risk governance and structured lending.

Tom manages CrowdProperty’s credit function, ensuring rigorous underwriting and disciplined lending standards. He brings expertise in credit analysis, portfolio monitoring and structured lending. Prior to joining us, Tom developed strong capabilities in credit decision-making, risk assessment and cross-functional collaboration within financial services.

Mark ensures effective oversight of CrowdProperty’s loan performance and servicing. An experienced lending professional, he brings expertise in credit monitoring, risk control and delivery across complex loan portfolios. Prior to joining us, Mark held financial services roles with NatWest and RBS, developing strong capabilities in loan administration and performance optimisation.

Dan leads CrowdProperty’s change and technology strategy. An experienced financial services and technology leader, he brings expertise in digital transformation, systems development and optimisation. Dan works with cross-functional teams to deliver scalable technology solutions that enhance customer experience, strengthen controls and support sustainable growth.

Andy leads CrowdProperty’s marketing, including brand, content and communications. He has two decades’ B2C and B2B experience in digital, content, partnerships, events and PR, agency and in-house. He’s run campaigns for global brands including Under Armour and LEGO, led marketing teams across SaaS, PropTech and FinTech, and built/exited a successful retail brand in the US.

Sara leads CrowdProperty’s lending function, overseeing loan origination and delivery to ensure high-quality outcomes. She brings expertise in credit evaluation, relationship management and structured lending solutions. Prior to joining us, Sara held roles in financial services where she developed strong capabilities in lending strategy, client engagement and operational coordination.

Steve leads CrowdProperty’s sales team, driving business development and client engagement to support revenue growth. For more than two decades he’s honed his skills in client acquisition, relationship building, strategic sales execution and market development, having worked in key roles for established players in financial services, including Mint, Roma, and Shawbrook.

Rupert leads CrowdProperty’s direct developer sales, building strong relationships and delivering tailored lending solutions. He brings expertise in client engagement, deal structuring and business development. Rupert is a qualified chartered surveyor, with experience in sales strategy, stakeholder management and property finance advisory.

Rob oversees CrowdProperty’s risk and compliance framework, ensuring robust governance and regulatory adherence. He brings expertise in compliance strategy, risk management, policy implementation, operational oversight and control design, having held senior financial services roles at HSBC, LLoyds and Moneybox.

Lucy leads CrowdProperty’s investor relations strategy, building strong engagement and communication with our investor community. She brings expertise in stakeholder engagement, strategic communication and investor support. Prior to joining us, Lucy developed strong skills in client services, business development and cross-functional collaboration.

Mared manages investor relations, building and maintaining strong relationships with CrowdProperty investors. She brings expertise in stakeholder communication, relationship management and tailored investor support. Prior to joining us, Mared developed strong skills in client services and business development within customer-focused environments.

Geoff provides customer service and platform support to CrowdProperty’s investor community. An experienced customer service professional, he brings expertise in client communication and customer care. Prior to joining us, Geoff held roles in education and retail, developing strong skills in problem solving and user-focused delivery.

Dan manages lending transactions and borrower relationships from enquiry to completion. He brings experience across credit operations and client support, with a strong focus on delivering efficient, service-led outcomes. Dan works closely with developers, brokers and internal teams to ensure smooth execution and disciplined credit standards throughout the lending process.

Laurie supports CrowdProperty’s business operations across credit, KYC, HR and office management, ensuring efficient and controlled delivery. She brings expertise in operational leadership, compliance and process improvement, with a collaborative approach to managing complex functions and driving meaningful organisational change.

Serisha supports CrowdProperty’s finance function, including financial reporting, budgeting and operational accounting. She brings experience in financial analysis, process improvement and accurate financial control. Prior to joining us, Serisha developed strong skills in finance and accounting roles within business-focused environments.

Luke manages CrowdProperty’s technology delivery, building robust and scalable solutions to support business performance and growth. An experienced software engineer, he brings expertise in enhancing performance and user-centric outcomes, with skills in full-stack development, systems integration and problem-solving across complex environments.